Innovation and Digital Transformation @ The SAP Run Simple Truck

Geschreven door Wim Lagae op

DSCF9134SAP BeLux hosted from 9th till 12th June the European SAP Run Simple Tour. The tour featured a big truck with stops in Luxembourg, Brussels and Gent inviting our customers to take a closer look into SAP’s innovations of today and the future.

“If you always do what you’ve always done, you’ll always get what you’ve always got.” (Henry Ford)

We cannot ignore: we are in a changing world. Therefore, there is a clear need to do things differently. Embracing the digital transformation brings those opportunities, resulting in new ways of doing business with sustainable value – this is what we call innovation. In the truck we had lots of scenarios showing our customers how to do things differently.


An example is the demo of the connected cars. Cars are full of sensors. Every car is a big data provider nowadays. This data is usually kept in the car itself and offloaded or used at the time when the service is happening. What if we could use that data before the service needs to happen? Then we really talk about innovation.

Providing data in real-time helps to get more real-time insights. One insight delivered through the apps is how the car is driven. The measurements of acceleration, braking, fuel consumption are available in real-time and combining this with analytics provide a clear insight how good or bad the driver is driven. This inspired our insurance customers who visited the truck to think about new insurance prime calculations and a bonus system based upon the gamification principles.

Analytics based upon real-time data are equally important for lease companies. What’s the price per kilometer? Which cars are over their service limit? Maybe a good driver should get a higher lease budget. “This brings Food-for-Thought”, was the first feedback from our customers.


Another example is the case of STILL. Every forklift is nowadays equipped with sensors that use telematics to send their information in real-time to the in-memory platform of SAP HANA. Imagine that by means of this, companies with multiple warehouses get a real-time insight into their rolling equipment.  Combining this with analytics our customers can see the usage cost is per forklift, per location, per warehouse area and analyze the availability and breakdowns of their equipment. Replacing one forklift with another or moving one forklift to another warehouse is not anymore “just fingerspitzengefühl”.

Digital Farming is another use case of the combination of Big Data, Telematics, Geospatial and real-time situational awareness, which inspired our customers and gave them food-for-thought.

Within digital farming, an aerial photo of the entire farm is given. This allows zooming in on specific areas where the modern farmer can immediately see portions of any field and any crop in minute detail. Via strategically placed sensors that report crucial data, such as moisture content, and weather data the farmer can get a real-time insight in his agriculture field. You can imagine all the things the farmer can do by analyzing and acting upon this data, like planning of extra workforce, seeding, …

In order for businesses to create the digital enterprise, they need to have the time and space to innovate and digitally transform. Therefore running their current enterprise processes and infrastructure simple is key.

Read here more about simplicity, the design principle of SAP’s next generation business suite S/4 HANA and more specifically about Simple Finance.

In my next blog I will elaborate on “the Farm of the Future”, a nice use case of digital transformation.

Last but not least discover more magic of Simple on September 9th at the SAP Forum, Tour & Taxis Brussels

Discover simple

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